What is Search Engine Optimization (SEO)?
Search Engine Optimization or SEO is a professional
process that optimizes your website for a list of
keywords to rank better in natural (organic) results of
search engines (SERPs) such as Google, Yahoo!, Bing and
etc.
In order to receive considerable web traffic from the
major search engines, your website must be at least in
the Top 30 (first three pages) positions within the
search results, and preferably within the Top 10 (first
page), considering the fact that approximately 90% of
the searchers do not look past 3rd page.
(Note: According to Jupiter Research,
www.jupitermedia.com)
Our Search Engine Optimization (SEO) services are
customized to meet your goals and objectives. There are
several factors that will influence the cost and time
required to market your site in the search engines.
These factors include your competition, how much
marketing activities you have already done for your
site, your website content and theme, your business
objectives, and of course, your search engine marketing
budget. For a customized quote on Internet marketing
services for your website, contact us for a proposal.
Our long term and continuous investment in research and
analysis to keep up with the ever changing search engine
algorithms and technologies will help us in implementing
the most updated changes onto your website.
Our Organic Search Engine Optimization services include:
-
Keyword analysis
A very important part of the SEO services we provide is
to help identify the best possible keywords to target
with your online marketing campaigns. Intelligent
keyword choice is essential for reaching the right
target audience. We will take your existing keyword list
and expand the list to include many more keywords and
phrases that are relevant to your business.
We will then recommend keywords to be targeted based on
keyword search frequency and relevance to your website.
Poor selection of wrong keywords will only result in
high bounce rates, poor conversions and little search
volumes.
Search-friendly website design
Nowadays, web designers always build websites that look
impressive, but do not get results. With our web design
services, we focus on a website that works for your
target customers and also search engines friendly.
Target marketplace research
We take an in-depth look at the competitive marketplace
for your chosen keywords. Your chosen keywords might be
so ‘popular’ that many companies are competing for a
share of the traffic on your keywords, even though they
may not be direct competitors. It is important to
understand what your competitors are doing so you can
identify key areas of weakness and other opportunities.
Our competitive analysis reports allow you to do this.
Website analytics / evaluation
We analyze your website analytics reports to determine
which keywords and search engines are driving traffic to
your site, and which of those keywords will convert to a
new customer or sales. This type of data helps us
understand what is working and make the necessary
adjustments to fully optimize your search marketing
campaigns.
Site building
One very important factor in how well your site shows up
in search results is the number of high-quality,
relevant links pointing to your site. We use various
methods to obtain these high quality links to improve
your rankings in the search engines.
Content Development / Copywriting (Optional services)
Our writers produce high quality, unique content that
maintains your marketing message and is also optimized
for the search engine spiders. Unique content is
important for SEO, but that same content needs to sell
your product or service to your customers. We work
closely with you to develop a web content strategy for
delivering fresh content on your website.
Online Public Relations / Press Release Optimization
Online public relations is the process of knowing where
your potential customers and constituents spend their
time online, and influencing those people using better,
faster and less-expensive PR and marketing
communications. We can optimize your press releases and
communications for the search engines and help spreading
your message to the people who are interested; to reach
a much larger and more targeted audience than
traditional PR.
For more information or to sign up for one of our Search
Engine Optimization (SEO) packages, please
contact us.
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