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Search Engine Optimization  
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What is Search Engine Optimization (SEO)?

Search Engine Optimization or SEO is a professional process that optimizes your website for a list of keywords to rank better in natural (organic) results of search engines (SERPs) such as Google, Yahoo!, Bing and etc.

In order to receive considerable web traffic from the major search engines, your website must be at least in the Top 30 (first three pages) positions within the search results, and preferably within the Top 10 (first page), considering the fact that approximately 90% of the searchers do not look past 3rd page.
(Note: According to Jupiter Research, www.jupitermedia.com)

Our Search Engine Optimization (SEO) services are customized to meet your goals and objectives. There are several factors that will influence the cost and time required to market your site in the search engines. These factors include your competition, how much marketing activities you have already done for your site, your website content and theme, your business objectives, and of course, your search engine marketing budget. For a customized quote on Internet marketing services for your website, contact us for a proposal.

Our long term and continuous investment in research and analysis to keep up with the ever changing search engine algorithms and technologies will help us in implementing the most updated changes onto your website.

Our Organic Search Engine Optimization services include: -

Keyword analysis

A very important part of the SEO services we provide is to help identify the best possible keywords to target with your online marketing campaigns. Intelligent keyword choice is essential for reaching the right target audience. We will take your existing keyword list and expand the list to include many more keywords and phrases that are relevant to your business.

We will then recommend keywords to be targeted based on keyword search frequency and relevance to your website. Poor selection of wrong keywords will only result in high bounce rates, poor conversions and little search volumes.

Search-friendly website design

Nowadays, web designers always build websites that look impressive, but do not get results. With our web design services, we focus on a website that works for your target customers and also search engines friendly.

Target marketplace research

We take an in-depth look at the competitive marketplace for your chosen keywords. Your chosen keywords might be so ‘popular’ that many companies are competing for a share of the traffic on your keywords, even though they may not be direct competitors. It is important to understand what your competitors are doing so you can identify key areas of weakness and other opportunities. Our competitive analysis reports allow you to do this.

Website analytics / evaluation

We analyze your website analytics reports to determine which keywords and search engines are driving traffic to your site, and which of those keywords will convert to a new customer or sales. This type of data helps us understand what is working and make the necessary adjustments to fully optimize your search marketing campaigns.

Site building

One very important factor in how well your site shows up in search results is the number of high-quality, relevant links pointing to your site. We use various methods to obtain these high quality links to improve your rankings in the search engines.

Content Development / Copywriting (Optional services)

Our writers produce high quality, unique content that maintains your marketing message and is also optimized for the search engine spiders. Unique content is important for SEO, but that same content needs to sell your product or service to your customers. We work closely with you to develop a web content strategy for delivering fresh content on your website.

Online Public Relations / Press Release Optimization

Online public relations is the process of knowing where your potential customers and constituents spend their time online, and influencing those people using better, faster and less-expensive PR and marketing communications. We can optimize your press releases and communications for the search engines and help spreading your message to the people who are interested; to reach a much larger and more targeted audience than traditional PR.

For more information or to sign up for one of our Search Engine Optimization (SEO) packages, please contact us.


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